Brad Alyward

Director, Pricing, Market Access and Government Affairs

Brad Alyward, Director of Pricing, Market Access and Government Affairs, brings a unique perspective on the Canadian market access and pharmaceutical landscape, having worked closely with various stakeholders to ensure access to treatment for patients who need it the most.

With over 25 years of diverse work experience and expertise in the pharmaceutical policy environment, Brad has successfully conducted analyses that have informed the development and optimization of market access and reimbursement strategies, while effectively balancing customer needs and organizational capabilities at the national and global levels.

Brad holds a Bachelor of Science in Pharmacy and a Master of Business Administration from Dalhousie University, which have helped him spearhead numerous market access and government affairs initiatives in previous roles at organizations such as the pan-Canadian Pharmaceutical Alliance (pCPA), IQVIA and others.