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Defy Dementia with Sound「Gamma Wave Sound TM」

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About Gamma Wave Sound TM

Gamma Wave Sound TM is an innovative auditory technology co-developed

by Shionogi & Co., Ltd. and Pixie Dust Technologies, Inc.

It is designed to stimulate the brain and is expected to help enhance cognitive function

and support dementia prevention.

Today, Gamma Wave SoundTM is being integrated into a variety of everyday environments— not only audio devices, but also television programs, public spaces, and community facilities — making it part of daily life.

     
    Gamma Wave SoundTM and the related logos are trademarks or registered trademarks of Pixie Dust Technologies, Inc.

 

Project Movie

The Origins and Challenges Behind the Development of Gamma Wave Sound™

"Gamma Wave Sound™ (GAMMA WAVE): Taking on Dementia Through Sound."

 

 

Our Journey So Far

June 21, 2022
  • Shionogi and Pixie Dust Technologies signed a basic agreement to conduct joint research aimed at “brain activation and cognitive function improvement through auditory stimulation.”
  • Since December 2021, the two companies have been collaborating on the development of a new service inspired by how sensory stimulation can influence rhythmic brain activity. Through this research, they co-developed a unique sound capable of enhancing specific brain rhythms known as gamma waves.
  • Looking ahead, the project aims to build further scientific evidence to develop services that can naturally enhance brain activity by adapting everyday sounds — such as TV audio and music — to promote cognitive health. (Press release)
April 18, 2023
  • Shionogi and Pixie Dust Technologies, together with NTT DOCOMO, Gakken Cocofump, SOMPO Himawari Life Insurance, and Mitsui Fudosan, began a collaborative effort across industries to promote dementia prevention and cognitive improvement through Gamma Wave Sound TM. (Press release)
September 21, 2023
  • Shionogi, Shionogi Healthcare, and Pixie Dust Technologies launched initiatives to make “Gamma Wave Sound TM” more widely accessible and allow people to experience its effects firsthand. (Press release)
  • Examples of Gamma Wave Sound TM Collaborations:
  • ・AEON Mall Yahatahigashi (Shopping mall)
  • ・Renaissance (Sports club)
  • ・Kosugiyu (Public bathhouse)
  • ・Daiichikosho × Ryota Kaizo (Karaoke collaboration with artist)
  • ・Mitsui Fudosan – Health Management Support Service &well
  • ・Chizai Zukan (Intellectual Property Encyclopedia) (Podcast)
  • ・RadiCro (Internet radio station)
November 13, 2023
  • Gamma Wave Sound TM, which enables cognitive care through everyday auditory experiences, received two major honors — the Gold Award in the Creative Innovation Division and the ICC Summit Prize — at the ACC TOKYO CREATIVITY AWARDS.
  • The ACC TOKYO CREATIVITY AWARDS is one of Japan’s largest and most prestigious creative awards, originating from the ACC CM Festival established in 1961. The Creative Innovation Division recognizes highly innovative and creative projects with the potential to transform society.
  • The ICC Summit Prize is one of the “CI PARTNERS Awards” presented by partner companies in the Creative Innovation Division, honoring initiatives that demonstrate exceptional innovation, usefulness, and societal value.
March 26, 2025
  • Shionogi, Pixie Dust Technologies, and Tohoku Cable Television Network launched the “CATV × Gamma Wave Sound TM” Project, a new initiative promoting healthy lifestyle habits through sound.
  • The project integrates Gamma Wave Sound TM into CATV broadcasts, aiming to address challenges in an aging society. By incorporating it into everyday viewing experiences, the initiative helps build a new model for maintaining and improving cognitive function naturally at home. (Announcement)
April 22, 2025
  • At the 13th Asia Pacific Eldercare Innovation Awards held in Singapore, Gamma Wave Sound TM received three honors:
  • ・Winner: Technology – Dementia Care
  • ・Finalist: Product (Cognitive Training & Rehabilitation)
  • ・Finalist: Dementia Empowerment
  • This international award is regarded as the most prestigious accolade in eldercare innovation across the Asia-Pacific region, often referred to as “The Oscars of Eldercare.”